Can you remember the times when you thought about how a price tag on a shelf could have been better? Likely, white price labels on shelves can confuse purchasers when it is not well printed, lacks durability, and fails to provide the right information.
A price label is beyond a tag showing a number; it is a reflection of your brand. As a retailer, focusing on colours, sizes, material choices, printing methods, and the best ways to place these labels to keep driving sales is important. While it is not always possible to print these labels on your own, having a labels manufacturer company is surely the icing on the cake.
In this blog, we will walk you through all the factors that will help you redesign your price labels and talk to a label manufacturer with confidence. Let’s dive in.
Design Elements That Boost Label Appeal
1. Colours and Fonts:
Choosing the right colours and fonts is a key ingredient to making a memorable price label. If colours on price labels have the power to make a first impression, then font styles and sizes make reading the labels a lot easier.
Remember to use dark text colour over light backgrounds or vice versa when making this decision. Also, every price label in your store must possess the same colour to create a strong brand identity.
Having said that, it is a great idea to offer special discounts or offers in different colours. This will shed light on the promotions and make people value your products more closely.
2. Brand Consistency:
It may sound vague, but price labels must also stay in line with other marketing materials. For example, if you consistently use the same colour across other branding materials, then it is best to portray your price labels with the same colour as well. This will help people identify your brand better and stay away from competitors.
3. Label Shape and Size:
Having a customised price label in different shapes and sizes also adds a personal touch to the brand, especially when you are aligning it with the product packaging. For example, rectangular price labels suit large and bulky items on a shelf requiring additional information well, while small oval sizes can complement small items that only require product names with prices.
Labels manufacturer company customising price labels can help you to create a memory in the minds of many existing and new customers who might have never seen customisation in these branding materials.
Material Choices for Effective Labels
Besides maintaining a visual identity, picking the right and suitable label material is the key approach. Many retailers often miss out on choosing the right label material, which compromises both the aesthetics and durability of the labels.
Paper vs. Synthetic:
Let’s quickly compare the two label materials.
Durability:
Paper labels are economical but remain sensitive to water, daily wear and tear, and chemicals. On the other hand, synthetic materials (vinyl or polyester) are superior in terms of resistance to water, harsh chemicals, or moisture-sensitive environments.
Print Quality:
Using paper for a price label is convenient for high-class printing, but the durability of paper can make it difficult to survive for a long time. On the flip side, synthetic paper offers crisper and higher-quality printing without degrading over time.
Innovative Printing Techniques
1. Direct Thermal Printing:
Printing price labels for a retail store takes a lot of time as retailers think about the best printing method that can combine durability and quality as long as the product remains on a shelf.
Direct thermal printing uses a thermal print head and heat-sensitive paper. This type of printing uses heat from a thermal print head and applies it directly on the paper. This heat-sensitive paper turns dark and produces text and images as soon as printing is completed.
If you are using direct thermal printing, there is no need to invest in additional ink, toner, or ribbon materials, making it a cost-effective and temporary solution for daily essentials, groceries, or promotional items that do not stay on a shelf for too long.
2. Thermal Transfer Printing:
This printing technique uses a thermal printhead and a wax- or resin-coated ribbon. In this method, a printhead applies force to a ribbon, which melts onto the label material to create durable prints.
Using this method is a cost-effective solution for obtaining a permanent price label that stands intact to changing weather conditions.
Placement Strategies for Maximum Visibility
1. Eye-Level:
Placing product price labels in front of the customer’s eyes is often overlooked. You must prioritise placing these labels just above or below the shelf to make customers easily find and compare the pricing.
This is another psychological measure that you can use to your advantage to scale up the sales. As soon as customers are going to know the prices, they will end up buying more if it is a necessary purchase. Placing the price labels with product names and quantities will help customers without worrying about asking for accurate prices.
2. Application Technique:
Applying price labelling evenly ensures you follow professionalism and take the customer’s perspective seriously. This will help prevent bubbles, wrinkles, or misalignment issues.
Final Words
An effective price label starts right by paying attention to smaller details. This involves choosing the right colours, font styles, and sizes while keeping in mind brand consistency. Additionally, selecting the right label material and printing method is equally useful in making the investment in producing price labels worth all the effort.
We have also walked you through the concepts of placing labels on eye level and applying them evenly as a bonus tip. We hope you now have all the questions to ask the labels manufacturer company before considering one.
Dial A Label, a label printing company throughout Australia is a big name that is committed to your personalised price label, including other label requirements. Call today.
